Forecast 2013

FORECAST 2013: Branding Is Not Just For Cattle

Solos should seek ways to stand out in cluttered legal marketplace

"Branding? As in a hot iron and livestock? What does that have to do with my law practice?" While not the actual response I receive when I use the wording "branding" and law practice in the same sentence, it might as well be. As solo and small firm practitioners carve out a marketing and promotion budget for 2013, putting a little thought into re-defining and re-designing your brand may imprint your legal presence in a saturated industry.

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